Senior product mind at Google. Crate-digging DJ. Black Rock regular. The kind of friend who actually picks up the phone.
By day he's the sole product manager on a 30-engineer team at Google, building the systems that catch Gemini and AI Search in the act of hallucinating and ground them in things you can actually verify. Twenty years before that, he shipped consumer products that hundreds of millions of people have touched — Amazon Appstore, Marriott Homes & Villas, myWalgreens, U.S. Bank, the Albertsons ↔ Google grocery partnership.
By night he's Bigfoot, two decades into crate-digging and live sets across New York. And once a year he disappears into the desert with the rest of the Burning Man family.
Originally from Sydney. Currently in New York. Endlessly curious about the parts of life that don't fit on a roadmap.
A career spent moving metrics that matter — model factuality, customer growth, revenue. Selected highlights.
Across Gemini and AI Search, Adam's team measures and reduces the share of model responses that aren't grounded in verifiable evidence. Here is the number that defines the role.
The dial on the right shows the percentage of Gemini & AI Search responses that fail factuality grounding checks — the number Adam's team has been bending downward, response by response.
Metric: ungrounded-response rate · lower is better
Two decades, four sectors, one through-line: making products that earn their users' trust.
Adam's complexity is the point. The same instinct shows up in every column.
Sole PM on Google's factuality agent infrastructure for Gemini and AI Search. Twenty years before that — Amazon, Marriott, Walgreens, Albertsons, U.S. Bank — shipping things that actually launch.
Two decades of crate digging and live sets across New York. The same product instinct, but compressed into 120 BPM and a room you can feel breathing.
Goes to the playa for the part of life that doesn't fit on a roadmap. Returns with a slightly better sense of what "user delight" actually means.